Deep consumer insight is crucial to successful strategy development and execution. Understanding what matters to consumers and drives their behavior is essential for leveraging countless sources of advantage—from creating growth opportunities, developing new products, evaluating acquisition targets and developing outsourcing strategies.
Quite simply, consumer insight helps companies answer some of today’s most important questions:
Quite simply, consumer insight helps companies answer some of today’s most important questions:
- What are the most attractive segments for my organization?
- Which market segments are sizable, economically attractive, and defensible?
- What are the consumer’s needs and how can we best serve them?
- How are we and our competitors perceived by our customers, and by our potential customers?
- What are the purchase and decision behaviors and patterns of consumers & shoppers?
- Where are the biggest profit pools in our addressable market today?
- What are the key levers and triggers to acquire and retain customers?
- Where can we grow?
- Can we profitably extend our brand(s) into new products, categories, and segments?
Through our unique Consumer Insights practice, Cogniko applies a unique, integrated approach that brings clients the full value of deeper customer understanding. We strive to uncover insight that translates into actionable strategies that drive measurable economic impact. Our customized consumer research is grounded in deep knowledge of business context and tightly integrated into strategic decision-making.
TYPE OF STUDIESSmartPanel is a leading global Market Research agency providing end-to-end research solutions, trusted by the best. We have a worldwide presence to facilitate real market intelligence enabling us to give you real insights effective decisions to help your .... more » |
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ORGANIZATION/ MARKETING STRATEGY
Ideation: White space exploration/future gazing for the next big thing/opportunity spaces
Market Segmentation and Consumer Profiling: Knowing one’s target group, understanding CASH, developing key archetypes Brand Positioning Study: Evaluate customers perception of your brand to fine tune positioning strategies Go-To Market Strategy: Identifying and preparing 4Ps strategy for a new geography Cultural Decode: Understanding communities/regions/ countries through historical, socio-cultural and economic lenses Customer Centricity: Develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win. People: Employee engagement, employer value proposition, transition & transformation evaluation, exit interviews |
Market Sizing Study : Discover the market opportunity, the unmet needs, the risks, and the competitors
Product Concept Testing: Understand which product or positioning variant resonates better with your target audience Share of Voice Study: Figure out your market share, brand recall, or awareness vis-a-vis your competition Brand Lift Study: Measure the impact of an advertisement campaign on your brand’s awareness, purchase intent, or sale Product Preference Study: Receive direct feedback from your target audience about the reasons behind their preference for a brand Exploratory Research: Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services Idea Testing: Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing. Concept Testing: Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives. Product Testing: Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc. Packaging Testing: Evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behavior Communication Testing: Testing effectiveness of any print/ media communication in terms of salience, memorability, uniqueness, impact on trial. |